Mailing Preference Service UK
What you need to know about the Mailing Preference Service UK
It’s important for the success of your direct mail campaign that your message reaches the right people. Sending mail to a household that really doesn’t want to receive it is a waste of your time and money and could damage the reputation of your company.
How we work with the Mailing Preference Service UK
The Mailing Preference Service was set up in the UK over twenty years ago to give people the option of removing their names and addresses from direct marketing mailing lists.
Any mailing list that you send to us, or we create for you, or you purchase will be cross-referenced with the MPS consumer file to ensure that we don’t send any mail to those people on the list.
From the Mailing Preference Service UK:
"The use of the Consumer File by list-owners and users is a requirement of the British Code of Advertising, Sales Promotion and Direct Marketing administered by the Advertising Standards Authority. It is also a condition under the Code of Practice of the Direct Marketing Association."
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